Google Analytics Gets Intelligent

Google Analytics has a beta feature called “Intelligence”. I noticed it recently when I took a look at my blog’s statistics.  Not a pretty sight since I stopped posting on a regular basis and lost Page Rank. Much of my blogging time was spent on my team blog over at BloggingWithSuccess. The other co-founder was occupied with studies and another has been missing for a very long time. I’ve also spent a lot of time converting some clients from traditional websites to WordPress content management, adding a blog for the first time. More about that later…

Here’s where the new feature sits on the Analytics dashboard:

 A quote from the Google Analytics announcement late last year:

Analytics Intelligence constantly monitors your website’s traffic. Anytime something significant happens, it adds an automatic alert in your Intelligence reports. If your bounce rate suddenly jumps on one of your referrals, Analytics Intelligence creates an alert. Of course, it’s up to you to go find out that the bounce rate jumped because someone inadvertently changed the landing page. But you might not have noticed that there was a problem that needed fixing if your trusty assistant hadn’t alerted you. – Google

Analytics Intelligence posts the alerts automatically within your account after it analyzes your historical data. You can opt to receive an email notice as well. Take a look at this quick video for an overview of how it works.

In my case, since the bounce rate has been pretty high lately I created an alert for whenever the rate goes below 70%. I plan to take some actions to entice you to jump over to another post!  Most of the visitors lately have been new readers (80%).

I know which posts get the Google search engine traffic and I’ll add an action event there to see when and  if the rate goes below 70. The current bounce is 89% for Google hits!
The Intelligence feature also includes 7 templates for common alerts. You can copy the template and customize with your own name and time period, etc.  Neat!

 Have you tried this yet?

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