This is the first in a series of casual (unscripted!) screencasts to help you overcome your fears of CPanel. If you recently opened an account on Hostgator you may have a $100 credit for Google AdWords. Unfortunately for those who faint at the words 'login your cpanel', the credit voucher is in the dreaded CPanel! So don't be afraid to claim it!
Hostgator sent you a new account email containing the control panel (cpanel) url, user name and password to login, which you gladly turned over to your techie friend or freelancer! But as with many things in the adult world you need to understand a little about what's under the hood, if only to give it proper respect, not fear!
How to login your site's control panel
The quick way is to use your domain name with "/cpanel" to bring up the login screen --- you still need to have your user id and password. This is critical information when in the wrong hands can leave your site vulnerable to hackers, so be sure to protect it and change passwords before/after you share with anyone. You then see the dashboard of control panel functions. A daunting list! Here's a snapshot of one section --- looks interesting... In future series we'll safely explore features like the File Manager.
If you have a voucher it will be in the left sidebar. The expiration date is at the bottom of the page when you press 'redeem now'. e.g.
"* Offer expires December 31, 2012. Promotional credit must be applied to a new AdWords account within 15 days of creating the account and is valid only for new Google AdWords customers with self-managed signup accounts..."
How to claim your voucher
The cpanel part is quite simple. Just login and follow the screencast below. The video goes further and shows you a sample adwords campaign and budgeting strategy. Remember it's free for a reason --- to get you to use more than the $100 credit. You must backup the account with a credit card or other payment methods (USA or Canada billing address only). You will be charged if you go over the credit amount. But if the campaign does wonders for your business, it's well worth seeing which keywords worked best. You can then budget a revised, more targeted campaign.
Screencast - Claim AdWords Credit on Hostgator
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